Insight generation; in their own words

Our telephone depth interview and on-line prompt approach, SMARTPHONE, is an excellent insight generation method.

We have a team of elite interviewers for UK and international markets who are highly skilled at conducting in depth semi-structured interviews with business, consumer and opinion former audiences.  On occasions we complement the skills of this team using on-line prompt material to stimulate discussion further.

The team is a mix of highly experienced interviewers and ex-business people, which is at once credible with all audiences and able to extract the fullest responses to a range of issues, using predetermined questions and pro-active probing. 

This approach ensures respondents tell us in their own words what they really think about your company, brand, product or marcomms.

Deliverables include detailed verbatim comments and (with respondent permission) full recordings, as well as full debriefings where required.

Organisations such as BT, UKTI, RBS, KPMG, Ernst & Young, Royal Bank of Canada, and British Energy have used RSM’s SMARTPHONE approach.

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