Online services with research acumen

RSM has been conducting web based surveys since 1999, long before the first access panels emerged.

We provide panel, captive audience, open access, pop up web surveys and other web based approaches.  Our web surveys are easily integrated with our CATI surveys, making mixed mode data collection simple, cost effective and error free.

RSM provides competitive access to all panels plus all the services you would expect from a full service market research company, including:

Research and design expertise

We provide consultancy from the outset ensuring that your questionnaire works as intended and the results you receive are meaningful and usable. This includes expert advice on approach, sampling, questionnaire content, page design and scripting.

Intelligent sampling

We often use multiple panels to enable larger sample sizes - notably with low incidence and difficult to reach targets - or to to increase longevity of tracking studies. Our detailed knowledge of panel provider capabilities enables us to provide the most appropriate solution.

As we have secured favourable terms with most providers, we are able to provide you with competitive costs coupled with our superior research knowledge and project management. 

Responsible fieldwork management

We are focused on delivering fieldwork consistent with your objectives. For example we ensure quota achievement is distributed evenly over the fieldwork period to avoid staggered quotas which can affect data, targets and deadlines.

Our independent quality controls are applied in addition to those of the panel providers and include soft-launching, daily data checking, digital fingerprinting, single-use urls and raw data pattern monitoring (looking for flat lining and short completion times).

Instantly usable delivery

Our data is delivered fully quality checked and coded in a format you can use immediately. As a full service agency we also provide insight, reporting and statistical tables when requested.

Please click here to see RSM’s web based survey of Research Professionals.

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